Vividdata Visualization

A data visualization is not a story.

Vividdata Visualization

And you shouldn’t be merely storytelling.

On first principles, a truly effective data visualization needs to be much more a structured discussion.

In it you navigate a cloud of interrelated ideas, facts, observations, beliefs and conclusions, shared among many colleagues (or citizens) with defined goals and measured outcomes.

Then the awareness and understanding of any complex problem, as well as its range of effective solutions, all evolve within a shared, transparent and visualized analytical environment.

This is not a story; it’s actually my vision.

— Ross Waring.

We provide visualization strategy and visualization research services exclusively toward the communicative effectiveness of data visualizations.